Brightside Primary School
Brand identity

An oak tree has stood proudly at the front of this school for, well, decades. The school logo being used was of similar vintage, so the oak tree theme was retained but the logo made more modern.

Acorns are a lovely metaphor for new growth and in that way perfect for a primary school which prides itself on giving every pupil the chance to be the best they can be.

Modern, colourful photography was used to support the new brand, and wood plays a big part. Not only linking to the essence of the school but also a symbol of sustainability and nature.

Logo for Brightside Primary School with green text and an oak leaf and acorn icon. Color strip and wood pattern shown below.
Logos of "Brightside Primary School" in different styles and backgrounds featuring a leaf and acorn design.
Group of smiling children sitting at a table in a classroom, girl holding a pink bag, boy with green cup, wearing white shirts.
A smartphone and a tablet displaying the Brightside Primary School website on a wooden table, accompanied by a stylus.
Wooden engraved logo of Brightside Primary School with an oak leaf and acorn design.
Green polo shirt with "Brightside Primary School" logo and green backpack on wooden background.

The new, minimal look extended across the website and other items including uniform. The acorn with leaf became the ‘icon’ which meant the school had a unique identifier.

White mug with green "Brightside Primary School" logo, wooden surface and dark background.
Two ID badges on green lanyards, labeled "Brightside Primary School," displaying names Tim Peters and Paula Thomas with subjects Maths and English, and QR codes.