N Shelley
Centenary logo & campaign elements

This small boutique needed a logo and campaign to celebrate its centenary.

In this day and age, most retailers are lucky to be around for 20 years. N Shelley boutique has proudly served its loyal customers for not twenty, not fifty, but one hundred years - and all from the same shop. 2024 marked the centenary and the logo needed to be elegant and memorable.

The creative solution was to use beautiful serif numerals with a twist - the seamstress’ needle and thread quite literally weaves itself into the design, giving a sense of heritage and history. The use of rose gold adds to the premuim feel and the result was a campaign look that was launched in early 2024 and is still in use today.