Thames & Docklands History Group Brand identity and website
A new logo and brand look helped this charitable organisation to modernize its perception and to extend its appeal to a much wider audience.
The Docklands History Group had a problem that many small interest groups and organisations have - an inconsistent brand look. Colours that did not communicate either Docklands or History. There was a desire to modernise the brand and make it more relevant to the subject.
Taking inspiration from the packing cases often seen on a quayside from days long gone, a distressed typeface was used to communicate the essence of the group. Colours were chosen to be both relevant to the nautical theme but also, crucially, give a sense of the contemporary. The name of the organisation was updated to include ‘Thames’ to reflect the full scope of its activities.
The new logo and brand design helped T&DHG modernize its image and attract a broader audience. This refresh improved its perception, increased support and participation, and set the stage for future membership growth.
“Chris's work on our rebranding exercise has made a fundamental contribution to our public persona. The new logo, website and newsletters have radically altered the way that the charity is seen.”
Dr Chris Ellmers Chairman, Thames & Docklands History Group
